THE RISE AND FALL OF TODAY’S MAN

Description

THE RISE AND FALL OF TODAY’S MAN                                                                                                                                                                                                                                                                          From Retail Darling to Wall Street Disaster

By Scott Sigler

Fueled by a surge in the nascent concept of power retailing, and the ready money willing to be thrown at emerging entrepreneurs by the wild financial institutions of Wall Street in the early 1980s, how could a small Philadelphia men’s store chain that envisioned a country filled with supermarket-sized menswear superstores boasting everyday low prices miss?  Today’s Man would find out in less than a decade.  The rise and fall was more than too big too fast, rather it was exacerbated by bad corporate management and planning, horrible real estate decisions, suspect merchandising, and a reckless founder who ran it all with the drive and distractibility of a runaway truck driver.  After expanding into Maryland, Virginia, New York and Illinois and opening 34 superstores, the bubble burst by the early 1990s.  Today’s Man became yesterday’s news.  Sigler describes the rise and fall with remarkable insight and great detail, sharing how a company that was so disjointed on so many levels was so ill-suited for success.

$28
Hardcover, 240 pages
ISBN 9781304857217
Coming Soon